PRODUCT DESIGN @ MANULIFE (PREV. PRODUCT + ANALYTICS @ AMEX)
Turning the mundane → the manageable
FEATURED WORKS
2025
Manulife — Turning 141K Inactive Cards Into Self-Serve Growth
Architected a scalable, self-serve card ecosystem that transformed a high-friction support model into a mobile-first hub, projected to save 100,000+ support minutes while activating revenue for 141.7K dormant accounts.
Role
Product Designer (IC)
Context
Project Deliverable
Timeline
4 weeks
2025
Manulife — Turning 141K Inactive Cards Into Self-Serve Growth
Architected a scalable, self-serve card ecosystem that transformed a high-friction support model into a mobile-first hub, projected to save 100,000+ support minutes while activating revenue for 141.7K dormant accounts.
Role
Product Designer (IC)
Context
Project Deliverable
Timeline
4 weeks
2024
Studio.init() — Bridging Inspiration and Purchase in a $2.7B Market
Led the redesign of a D2C buyer journey for the $2.7B Latam health market, bridging the gap between aspirational influencer content and functional retail through routine-based design and high-trust conversion loops.
Role
Product Designer (Collaborative)
Context
Client Deliverable
Timeline
2 weeks
2024
Studio.init() — Bridging Inspiration and Purchase in a $2.7B Market
Led the redesign of a D2C buyer journey for the $2.7B Latam health market, bridging the gap between aspirational influencer content and functional retail through routine-based design and high-trust conversion loops.
Role
Product Designer (Collaborative)
Context
Client Deliverable
Timeline
2 weeks
2023
Youtube — From 100x RPM Loss to AI-Automated Growth
Engineered an AI-driven workflow strategy to automate the conversion of long-form archives into high-yield short-form assets, eliminating production burnout and bridging the 10-100x revenue gap for digital creators.
Role
Product Designer (IC)
Context
Self initiated project
Timeline
6 weeks
2023
Youtube — From 100x RPM Loss to AI-Automated Growth
Engineered an AI-driven workflow strategy to automate the conversion of long-form archives into high-yield short-form assets, eliminating production burnout and bridging the 10-100x revenue gap for digital creators.
Role
Product Designer (IC)
Context
Self initiated project
Timeline
6 weeks
2023
Instagram — Lowering the Social Barrier: Spontaneous Hangouts
Won hackathon by designing social utility feature that leverages ephemeral Story mechanics and targeted broadcasting to reduce the social friction of planning and turn passive scrolling into meaningful IRL connection.
Role
Product Designer (collab)
Context
72 hour hackathon
Timeline
72 hours
2023
Instagram — Lowering the Social Barrier: Spontaneous Hangouts
Won hackathon by designing social utility feature that leverages ephemeral Story mechanics and targeted broadcasting to reduce the social friction of planning and turn passive scrolling into meaningful IRL connection.
Role
Product Designer (collab)
Context
72 hour hackathon
Timeline
72 hours
