STUDIO.INIT()
Turning shopping into a source of Inspiration
What is BOYU?
BOYU is a platform where health influencers in Latin America recommend and sell wellness products directly to their communities.
BOYU manages inventory, fulfillment, and storefronts—so shoppers get expert-backed, localized product experiences they can trust.
MY FOCUS
Redesigning the Product Details Page (PDP) and Product Collections page to support how shoppers like Sophie:
Discover and evaluate products from social media
Compare options with minimal effort
Make confident, informed purchases
CURRENT STATE
Existing product pages and collections pages were too generic and transactional to support Sophie's needs for expert advice through her decision making.
FIRST PASS
Initially approached the design of the product display page with a traditional e-commerce layout, but quickly realized the experience needed to feel more inspirational and content-driven to match how users actually shop.
PIVOT
I ended up pivoting from a traditional e-commerce layout to something more visual—taking inspiration from apps with a visual emphasis like Pinterest, Instagram and Lapse.
This reframed the goal for the experience to feel more like an inspiration feed than a traditional e-commerce site—without sacrificing usability.
I focused on redesigning the PDP header to start…
APPLYING THE PIVOT
With positive client feedback on the inspiration-led direction and redesigned header for the Product Display Page, I applied this approach to the styling of the Product Collections page as well.
THE RESULT
A sleek, mobile-first Product Page and Product collections that align with BOYU’s brand and core user.
It supports expert-led decision-making— with visuals that go beyond traditional e-commerce.