Youtube’s race with TikTok is heating up
While TikTok leads in native short-form creators, Youtubers are turning their long-form content into clips for Shorts
Short-form video alone has low RPM rates, so Shorts that funnel users back to long-form is great for the bottom line (Youtube splits ad revenue 50/50)
But Youtubers are struggling to keep up with short-form creation
My research showed that they need help managing this addition to their weekly production load
There is an opportunity for Youtube to intervene
And in turn, help shape Shorts into a more profitable avenue of business
Design principles
Anchoring my design decisions
Solution
An AI-powered tool that lets Youtubers create and publish batches of shorts from a single long-form piece of content