Users miss IG as a place to connect with friends
Growing sentiment from users that IG's heavy focus on brands and creators neglects those looking to connect with friends
Rising demand for the revival of impromptu/casual hangouts with friends
From competitive audit and user research - we found a need for and a gap in tools that allow users to plan effortlessly
Existing tools for planning impromptu meetups didnt feel impromptu at all
We found that DM’s are often used but have significant pain points for both hosts and attendees
Solving Creation, Curation and Communciation
We identified 3 key challenges from the existing user journey and and pain points - I focused on creation.
Anchoring on Design Principles
We formed 3 principles and key challenges to guide our design decision and approach as a team
Solution
I built a functional prototypes to show the end-end flow of hosting an impromptu hangout using stickers from stories.