Users miss IG as a place to connect with friends
IG's heavy focus on brands and creators has left users who use IG primarily to connect with friends feeling neglected
We see rising demand for impromptu and casual hangouts with friends
Our competitive audit and user research identified a need for and a gap in tools that allow users to plan effortlessly
But existing tools for planning impromptu meetups dont feel impromptu at all
We found that DM’s are often used but have significant pain points for both hosts and attendees
Instagram has an opportunity to intervene
We explored 3 key opportunities in creation, curation and communication - my focus was on creation.
Design Principles
Guided our design decisions and approach as a team
Solution
I built a functional prototype to show the end-to-end flow of hosting an impromptu hangout using stickers from stories.